“Backlinks, or inbound links, tell Google and other search engines that two websites are connected. They are, in some sense, a signal of approval used by search engines to calculate a website’s domain authority. The higher a website’s authority, the more search engines will show that website over others in search results, leading to more visitors (who might also be readers, shoppers, or potential clients of an RIA). Third-party ratings and reviews in ads, which the SEC has proposed allowing financial advisors to use, are also taken into consideration, among other things.” – Michael Thrasher (RIA Intel)
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